- CONSUMER &CONSTITUENT FEEDBACKPROJECTS
Stories can also be used as feedback to provide insight, complementing other methods, like surveys and focus groups
Feedback on the Feedback Labs Summit
"Memria cuts across this year’s Summit themes – ‘Equity and Inclusion’ and ‘Carrots, Sticks, and Tools’ – as a tool that enables organizations, institutions and social enterprises to literally hear the voices of people they may not otherwise be able to hear because of distance, cost, or power dynamics. Collecting these stories created a space for all feedback community voices to be heard.”
THE CHALLENGE
The Feedback Labs team was looking for a way to collect feedback and experiences from the attendees of their annual Feedback Summit.
They sought a solution that:
- had more nuance and more of a “human element” than a survey would provide
- would allow them to collect audio recordings and photos from participants, both during and after the event
- would enable easy sharing and distribution of the audio feedback to the community post-summit
THE SOLUTION
Memria provided the following tools to help FBL collect and distribute their “feedback stories”:
- Web-based platform for collecting, reviewing and sharing stories
- Story Booth setup at the conference
- “Roving Reporter” Chromebook that was used to collect stories “interview-style” at the reception and during breaks by FBL staff
- Story widget that the FBL team embedded into the post-summit blog post
- Audio clips extracted from stories, that the FBL team edited into a podcast
Pharmaceutical Company
Improving medical care
Memria subcontracted with the research department of a (unnamed) pharmaceutical company to help them better understand the communities they serve. Through story collection and insight analysis, we helped them design better outreach strategies and educational resources.
